Season 1: Alignment & Conversion
As we enter the September - November launch window - pick n’ choose from simple, non-cookie cutter, fun strategies to convert more aligned leads to buyers.
Season #1 of fruit Salad Has Taken Place
The next season of Fruit Salad is scheduled to air - February 2024.
Season #2 will focus on simple, non-cookie cutter, fun strategies to help spark ideas for nurturing meaningful connection with your audience.
Join The Waitlist to be the first to hear when registration for Season #2 opens.
Hosted By
Stacy Coyle
Customer Journey & Buyer Experience Strategist
Meet The Ingredients Speakers Of This Fruit Salad
Dr Suzy Cater
She/Her
The Click Factor!!
High Converting Buttons & CTA Copy
In this refreshing interview, Suzy shares:
🍉 The impact of optimising button design & copy for conversion.
🍉 Common ways business owners accidentally sabotage the converting power of their buttons
🍉 The one action you can take today to add some click factor to your buttons.
She/Her
Nihaad Gamieldien
More Than Meets The Eye!
Turn Browsers To Buyers With Alluring Graphics
In this juicy interview, Nihaad shares:
🍊 Why playing it safe with visuals can sabotage your launch.
🍊 The different strategic roles graphics can play on your sales page.
🍊 The elements scroll stopping graphics have - creating graphics your affiliates are excited to share.
Ellie Kime
She/Her
From Ooops To Whoop!
Level Up Your 404 From Dead End To Next Step
In this delightful interview, Ellie shares:
🍇 Why giving your 404 page some tender loving care should be on your radar.
🍇 The powerful aligning impact of mixing delight with strategic copy.
🍇 Easy ways to sprinkle delight & natural next steps into your 404 page.
Erin Ollila
She/Her
What The FAQ?
From Sales Page Filler To Conversion Heavy Lifter
In this tangy interview, Erin shares:
🍍 Why FAQs are more than a last minute item to check off your sales page to-do list.
🍍 How to craft questions your buyers actually want & need to know the answers to.
🍍 The strategic tweaks you can make today to turn your FAQ from sales page filler to conversion heavy lifter.
Carly Jo Bell
She/Her
Right Fit Alignment!
Application Forms That Work For You
In this berrytastic interview, Carly shares:
🫐 The questions you should be asking to spot your right fit buyers.
🫐 The impact application forms have on sales call conversions.
🫐 The tweaks you can make to increase the alignment power of your application form today.
Jenn Cerna
Staying On Brand!
Letting Your Brand Shine & Convert
In this rosy interview, Jenn shares:
🍓 Common ways business owners neglect their brand during a launch.
🍓 How brand strategy goes beyond the sale & why it matters.
🍓 Fast actions to make sure your brand identity shines during a launch.
Stacy Coyle (Host)
She/Her
Check It Out!
Buyer experiences that convert & excite
In this citrusy interview, Stacy shares:
🍋 The most common checkout page issues that sabotage conversion.
🍋 Simple post purchase opportunities business to increase buyer excitement and reduce buyer remorse.
🍋 Quick things to check to make sure your checkout and purchase experience is ship shape and sales ready.
Eman Ismail
She/Her
What’s In It For Me?
Writing Relevant & Converting Sales Emails
In this zesty interview, Eman shares:
🍋 How to use sales emails to craft aligned customer experiences.
🍋 Common elements missing from sales emails & the impact on conversion.
🍋 Ways to increase email relevance & answer the “what’s in it for them” question.
Annie P. Ruggles
She/Her
Embracing The Money Moment!
Harnessing Your Sales Identity For Impactful Calls
In this warm & fuzzy interview, Annie shares:
🍑 The secret to figuring out & harnessing your unique sales identity.
🍑 How to retrace your steps gracefully if you feel you effed up or went off on a tangent.
🍑 How to embrace the money moment smoothly & effectively.
Claire Paniccia
She/They
Magnetizing Requirement Pages!
Attracting Your Right Fit Buyers
In this energising interview, Claire shares:
🍌 How a requirements page attracts right fit buyers & repels the rest.
🍌 Ways to inject personality into your requirements page so it highlights your brand & your values.
🍌 Moving from implicit to explicit - why it’s important to have a requirements page.
Laura Robinson
She/Her
It’s A Date!
First Date Offers For Long Term Alignment
In this alluring interview, Laura shares:
🍈 Why consult calls tend to suck as entry offers.
🍈 How to craft a first date offer that converts AND does the work to align buyers for bigger future offers.
🍈 How to figure out if your current entry offer is first date worthy.
Meet The Host
Hey, I’m Stacy 👋 - Purveyor of customer journey & buyer experience glow ups…
… and Fruit Salad curator & mixer!!!
I’m the Irish-accented Customer Journey & Buyer Experience Strategist behind Workplace Lemonade.
Using my Sorbet-Parfait Method™, I help digital business owners experiencing growth realign their customer journey and craft high-end experiences that wow their audience.
And yes, that includes enchanting buyer experiences too!!
Answering Your Questions About This Fruit Audio Summit
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It’s a curated collection of audio only interviews on a topic. The topic of this season of Fruit Salad is Alignment & Conversion.
Registrants will get access to a collection of 20 minute audio recordings of interviews focusing on range of carefully curated topics.
The best part is that with a audio summit you can binge listen to the sessions like you would a podcast.
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On Wednesday, September 13th, registrants will receive an email with the link to the interviews and a link to access the private podcast.
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⏰ Unlimited + ongoing access to the webpage hosting Season #1 of Fruit Salad commencing September 13th 2023.
⏰ 6 weeks access to a private podcast feed - September 13th - October 24th, 2023.
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🎉 Listening Party 1 - Wednesday, 13th September @ 3pm Eastern | 12pm Pacific | 8pm London | 3am Hong Kong
🎉 Listening Party 2 - Thursday, 14th September @ 11am Eastern | 8am Pacific | 4pm London | 11pm Hong Kong
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These are live calls where listeners and speakers gather and listen to some of the interviews together, connect, and ask/answer questions.
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This is your one stop pdf resource booklet with some
📕 Extra snippets from the speakers
📕 Links to free resources
📕 Info on how to connect with the speakers
📕 Plus, fun little elements of delight to explore
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All the prizes in the giveaway are designed to help increase your buyer alignment and conversions.
🏆 Worditude All Access Annual Pass by Laura Robinson
🏆 Right Fit Filter by Carly Jo Bell
🏆 Sales for Empaths - Curriculum and Group Call Pass by Annie P. Ruggles
🏆How to write an Error 404 Page by Ellie Kime
🏆 Brand Audit & Consultation By Jenn Cerna
🏆 The Banging Buttons Training by Dr. Suzy Cater
🏆 WTFaqs! by Erin Orillia
🏆 The Canva Pinterest Template Bundle by Nihaad
🏆 Mini Audit by Stacy Coyle
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Every listener will be automatically entered into the giveaway. The winners will be decided by a wheel of fortune.
Every listener will be given a ticket with a fruit/number and those will be on the wheel to represent you (privacy y’all).
On Thursday, 14th September the host will record and share a video of the wheel being spun.
The wheel will be spun 9 times - once for each prize.
Winners will be notified via email and given info on how to claim their prize.
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No problem - here are two ways of getting in touch to get your questions answered
1) Submit a question via the chat app at the bottom right of this screen.
2) Send an email to stacy@workplacelemonade.comI’ll come back to you as quickly as possible.
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