Season 1: Alignment & Conversion

As we enter the September - November launch window - pick n’ choose from simple, non-cookie cutter, fun strategies to convert more aligned leads to buyers.

Season #1 of fruit Salad Has Taken Place

The next season of Fruit Salad is scheduled to air - February 2024.

Season #2 will focus on simple, non-cookie cutter, fun strategies to help spark ideas for nurturing meaningful connection with your audience.

Join The Waitlist to be the first to hear when registration for Season #2 opens.

Hosted By

Stacy Coyle

Customer Journey & Buyer Experience Strategist

Meet The Ingredients Speakers Of This Fruit Salad

Dr Suzy Cater

She/Her

The Click Factor!!
High Converting Buttons & CTA Copy

In this refreshing interview, Suzy shares:

🍉 The impact of optimising button design & copy for conversion.
🍉 Common ways business owners accidentally sabotage the converting power of their buttons
🍉 The one action you can take today to add some click factor to your buttons.

She/Her

Nihaad Gamieldien

More Than Meets The Eye!
Turn Browsers To Buyers With Alluring Graphics

In this juicy interview, Nihaad shares:

🍊 Why playing it safe with visuals can sabotage your launch.
🍊 The different strategic roles graphics can play on your sales page.
🍊 The elements scroll stopping graphics have - creating graphics your affiliates are excited to share.

Ellie Kime

She/Her

From Ooops To Whoop!
Level Up Your 404 From Dead End To Next Step

In this delightful interview, Ellie shares:

🍇 Why giving your 404 page some tender loving care should be on your radar.
🍇 The powerful aligning impact of mixing delight with strategic copy.
🍇 Easy ways to sprinkle delight & natural next steps into your 404 page.

Erin Ollila

She/Her

What The FAQ?
From Sales Page Filler To Conversion Heavy Lifter

In this tangy interview, Erin shares:

🍍 Why FAQs are more than a last minute item to check off your sales page to-do list.
🍍 How to craft questions your buyers actually want & need to know the answers to.
🍍 The strategic tweaks you can make today to turn your FAQ from sales page filler to conversion heavy lifter.

Carly Jo Bell

She/Her

Right Fit Alignment!
Application Forms That Work For You

In this berrytastic interview, Carly shares:

🫐 The questions you should be asking to spot your right fit buyers.
🫐 The impact application forms have on sales call conversions.
🫐 The tweaks you can make to increase the alignment power of your application form today.

Jenn Cerna

Staying On Brand!
Letting Your Brand Shine & Convert

In this rosy interview, Jenn shares:

🍓 Common ways business owners neglect their brand during a launch.
🍓 How brand strategy goes beyond the sale & why it matters.
🍓 Fast actions to make sure your brand identity shines during a launch.

Stacy Coyle (Host)

She/Her

Check It Out!
Buyer experiences that convert & excite

In this citrusy interview, Stacy shares:

🍋 The most common checkout page issues that sabotage conversion.
🍋 Simple post purchase opportunities business to increase buyer excitement and reduce buyer remorse.
🍋 Quick things to check to make sure your checkout and purchase experience is ship shape and sales ready.

Eman Ismail

She/Her

What’s In It For Me?
Writing Relevant & Converting Sales Emails

In this zesty interview, Eman shares:

🍋 How to use sales emails to craft aligned customer experiences.
🍋 Common elements missing from sales emails & the impact on conversion.
🍋 Ways to increase email relevance & answer the “what’s in it for them” question.

Annie P. Ruggles

She/Her

Embracing The Money Moment!
Harnessing Your Sales Identity For Impactful Calls

In this warm & fuzzy interview, Annie shares:

🍑 The secret to figuring out & harnessing your unique sales identity.
🍑 How to retrace your steps gracefully if you feel you effed up or went off on a tangent.
🍑 How to embrace the money moment smoothly & effectively.

Claire Paniccia

She/They

Magnetizing Requirement Pages!
Attracting Your Right Fit Buyers

In this energising interview, Claire shares:

🍌 How a requirements page attracts right fit buyers & repels the rest.
🍌 Ways to inject personality into your requirements page so it highlights your brand & your values.
🍌 Moving from implicit to explicit - why it’s important to have a requirements page.

Laura Robinson

She/Her

It’s A Date!
First Date Offers For Long Term Alignment

In this alluring interview, Laura shares:

🍈 Why consult calls tend to suck as entry offers.
🍈 How to craft a first date offer that converts AND does the work to align buyers for bigger future offers.
🍈 How to figure out if your current entry offer is first date worthy.

Meet The Host

Hey, I’m Stacy 👋 - Purveyor of customer journey & buyer experience glow ups…

… and Fruit Salad curator & mixer!!!

I’m the Irish-accented Customer Journey & Buyer Experience Strategist behind Workplace Lemonade. 

Using my Sorbet-Parfait Method™, I help digital business owners experiencing growth realign their customer journey and craft high-end experiences that wow their audience. 

And yes, that includes enchanting buyer experiences too!!

Answering Your Questions About This Fruit Audio Summit

  • It’s a curated collection of audio only interviews on a topic. The topic of this season of Fruit Salad is Alignment & Conversion.

    Registrants will get access to a collection of 20 minute audio recordings of interviews focusing on range of carefully curated topics.

    The best part is that with a audio summit you can binge listen to the sessions like you would a podcast.

  • On Wednesday, September 13th, registrants will receive an email with the link to the interviews and a link to access the private podcast.

  • ⏰ Unlimited + ongoing access to the webpage hosting Season #1 of Fruit Salad commencing September 13th 2023.

    ⏰ 6 weeks access to a private podcast feed - September 13th - October 24th, 2023.

  • 🎉 Listening Party 1 - Wednesday, 13th September @ 3pm Eastern | 12pm Pacific | 8pm London | 3am Hong Kong

    🎉 Listening Party 2 - Thursday, 14th September @ 11am Eastern | 8am Pacific | 4pm London | 11pm Hong Kong

  • These are live calls where listeners and speakers gather and listen to some of the interviews together, connect, and ask/answer questions.

  • This is your one stop pdf resource booklet with some

    📕 Extra snippets from the speakers

    📕 Links to free resources

    📕 Info on how to connect with the speakers

    📕 Plus, fun little elements of delight to explore

  • All the prizes in the giveaway are designed to help increase your buyer alignment and conversions.

    🏆 Worditude All Access Annual Pass by Laura Robinson

    🏆 Right Fit Filter by Carly Jo Bell

    🏆 Sales for Empaths - Curriculum and Group Call Pass by Annie P. Ruggles

    🏆How to write an Error 404 Page by Ellie Kime

    🏆 Brand Audit & Consultation By Jenn Cerna

    🏆 The Banging Buttons Training by Dr. Suzy Cater

    🏆 WTFaqs! by Erin Orillia

    🏆 The Canva Pinterest Template Bundle by Nihaad

    🏆 Mini Audit by Stacy Coyle

  • Every listener will be automatically entered into the giveaway. The winners will be decided by a wheel of fortune.

    Every listener will be given a ticket with a fruit/number and those will be on the wheel to represent you (privacy y’all).

    On Thursday, 14th September the host will record and share a video of the wheel being spun.

    The wheel will be spun 9 times - once for each prize.

    Winners will be notified via email and given info on how to claim their prize.

  • No problem - here are two ways of getting in touch to get your questions answered

    1) Submit a question via the chat app at the bottom right of this screen.
    2) Send an email to stacy@workplacelemonade.com

    I’ll come back to you as quickly as possible.

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