C’est Moi!
About Page Style
At what point does hyper focus on growth compromise your brand?
I've been fortunate to collaborate with so many dynamic business owners, jumping into the trenches as their right-hand woman & supporting them as their businesses grew.
BUT something REALLY started to frustrate me after a while.
Over time, there would be a noticeable disconnect between the premium brand that was being sold & the simply functional customer experience that got them started on their path to success.
At a certain point, that customer experience stopped reflecting the polish & shine that the 5-star brand deserved.
It’s a dissonance that audiences pick up on, leading to leaky funnels.
Hi, I’m Stacy
I’m the Irish-accented customer journey strategist behind Workplace Lemonade.
For over a decade, I’ve been behind the scenes, fine-tuning well-oiled machines, making things more efficient, for various organizations, from medical schools to online course creators.
Today I help online business owners nurture an audience that is more hooked than a cat on catnip.
I'm all about taking customer journey lemons & turning them into fresh lemonade.
By lemons, I mean pesky situations that pop up like…
🍋 You're noticing a decline in the open rate & click-through rate of your emails. Why the drop in interest?
🍋 Closing sales feels harder than it needs to be. You’ve invested in the emails, sales page, website, etc., but they’re not doing the heavy lifting you expected.
🍋Each time you have a product launch, your numbers end up being the same, even though you were aiming for more. You’ve plateaued. Where's the growth?
Using my Sorbet Parfait Method, I help you elevate your customer journey to magical new heights so you can:
Attract attention for all the right reasons.
Connect with & captivate your audience.
Dazzle your clients with a magical buyer experience.
Nurture lifelong fans who who can't get enough.
Oh and that lemonade (pink, hard, fizzy—however you like it)? That’s for the celebrations later.
Laura Lopuch
“Doooo it! Stacy will help you up-level your business and take it to heights you've only dreamed of. She's smart & sees connections that you might be missing.”
The Sorbet Parfait Method
So aside from sounding like a very confused dessert, what is the Sorbet Parfait Method?
This is the framework I use when working with my clients. It’s a people-first approach to your customer journey and buyer experience.
At every step we are focused on what our audience needs and wants.
Putting people first sparks all the magical stuff – trust, loyalty, connection, friendship, exchanging of ideas…
And at the risk of sounding cynical, things like sales, testimonials, repeat buyers, etc.. will follow.
Sounds pretty good, right?
The Sorbet-Parfait Method Has Two Core Pillars
The Sorbet Pillar
This pillar focuses on the approach you use to nurture your leads in your customer journey, from opt-in to buyer.
Like sorbet, you want to achieve a palate cleansing effect.
You want to:
⭐ stand out in a crowded inbox.
⭐ start building a real relationship.
⭐ feel timely and build trust as an expert.
⭐ inspire them to explore your world and beyond.
⭐ have them look forward to hearing from you.
When you nail the above, and have a timely, kickass product, the customer journey between opt-in to buyer is all smooth sailing.
The Parfait Pillar
This pillar focuses on the approach we use to wow your buyers with a delicious customer experience – from checkout to product delivery.
You want to:
💕 deliver a seamless buying experience.
💕 preempt what they’ll want/need.
💕 deliver everything you promised pre-sale and more.
💕 make it easy to consume the product and take action.
💕 inspire them to participate in live elements.
💕 make them feel special – because they are!!
Like parfait, you want to make buying from you so ridiculously tasty they want to come back for seconds and thirds.
Done right, this leads to rave testimonials, repeat buyers and passionate supporters.
Kat Luckock
"Would love to work with Stacy again. She provided excellent service. Very professional and prompt and the final product was excellent.”
Questions Nobody Asked That I’m Going To Answer Anyway…
Cause It’s Fun!
Top three places you’d like to visit?
Easter Island, Chile - I’ve so fascinated by the Mo’ai.
Astana, Kazakhstan - That mountain backdrop!
Jeju Island, South Korea - K-drama fan alert.
A genie grants 3 wishes. What do you wish for?
Fun wishes?
Teleporting would be cool.
Telekinesis seems convenient (I loved Matilda growing up).
A cat! I really, really want a cat.
Your favourite books?
Let’s say paranormal romance.
I’ve fallen down a very specific kindle unlimited rabbit hole that I love, but might raise eyebrows.
Create-your-own-pizza:
Thin to medium crust.
Tomato sauce & cheese, just in case it’s not implied.
And then for toppings: onion, garlic, fresh tomato, & pineapple.
I love my alliums.
You can time travel into the past or future, which do you choose?
For a specific event?
Past - The Nadal vs Federer - 2008 Wimbledon final. Legendary stuff!
Favourite meal?
Too easy! Burrito. Specifically Lime & Coriander Rice, Black Beans, Pico De Gallo, Sweetcorn Salsa, Double Guac & Lettuce - nom.
A Question I Actually Do Get Asked
Why Workplace Lemonade?
Firstly the metaphor - Taking tech & business lemons & turning them into money-making lemonade.
And...? - The Beyoncé Album “Lemonade” had just dropped when I was brainstorming names, & well, it just clicked.
